I work with career changers breaking into data and AI, professionals pushing for their next promotion, and women finding their footing in tech.
I'm Asia, Head of Applied AI — hiring manager, interviewer, and coach. I've led data teams and helped people pivot, get promoted, and build the skills to advance. Let's figure out your next career move together.
I'm Asia — Head of Applied AI, certified coach, and the person behind The Data Pragmatist. I changed my career trajectory and pivoted into data — then built my way through IC and management roles at the BBC, Trustpilot, and Booksy. I know what this journey actually looks like from the inside.
What made the difference for me was mentors who gave honest feedback, challenged me directly, and helped me figure out my own path — without making me feel like I had to become someone I wasn't.
That's exactly what I bring. You'll leave every session with direct, actionable guidance — concrete next steps, honest feedback on what's holding you back, and practical tools you can use straight away. Sometimes that's coaching. Sometimes it's just straight talk from someone who's done it.
Work with me
You're brilliant, but the "no experience" trap has you stuck. We'll translate your academic and transferable skills into a compelling industry narrative — and build your confidence to back it up.
You're performing well — but the path forward isn't obvious. Whether you're pushing for senior or weighing the move into management, this is where we map it out honestly.
You've proven yourself technically. Now you're navigating promotions, managing teams, or working out how to stay relevant in an AI-shifting landscape — without losing yourself in the process.
The systems aren't always set up for you. We'll work through that — practically. From navigating room dynamics to negotiating what you're worth, this is the mentorship that actually addresses the full picture.
I didn't have a traditional tech background. But I had a CV that told a clear, honest story — and it opened doors. Download the template I built, adapted for people making the leap into data and AI.
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The CV, the mindset, and the honest account of how I got my first role — with no traditional background.
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